The year 2017 saw Versace Eyewear release a stunning collection of frames, captured in a vibrant advertising campaign that perfectly encapsulated the spirit of summer. Directed by the acclaimed Bruce Er, the campaign featured top models Edie Campbell and Mitchell Slaggert, their images radiating the freedom and dynamism inspired by ocean breezes and the graceful movement of wind-filled sails. This collection, part of the SS17 Versace lineup, offered a diverse range of styles for both men and women, showcasing the brand's signature blend of bold Italian design and luxurious craftsmanship. This article will delve into the details of the 2017 Versace frames, exploring the diverse offerings within the collection and addressing frequently asked questions surrounding the brand and its eyewear.
The Bruce Er Campaign: A Visual Ode to Summer
Bruce Er's direction for the 2017 Versace Eyewear campaign was masterful. He eschewed the typical static poses often found in eyewear advertising, opting instead for a more dynamic and fluid approach. The imagery evokes a sense of effortless movement and carefree energy, perfectly reflecting the summer spirit and the collection's overall aesthetic. The ocean breeze and the billowing sails – Er’s key inspirations – translate visually into a sense of freedom and lightness, perfectly complementing the diverse range of frames on display. The campaign's success lies in its ability to connect the viewer emotionally with the feeling of summer, associating that feeling directly with the quality and style of the Versace eyewear. The choice of Edie Campbell and Mitchell Slaggert, both known for their striking features and individualistic style, further enhanced the campaign's impact, showcasing the versatility of the frames and their ability to complement a range of personalities.
Versace Frames for Women: A Celebration of Feminine Strength and Elegance
The 2017 Versace collection for women offered a remarkable array of styles, catering to a variety of tastes and preferences. From classic cat-eye frames that exude timeless elegance to bolder, more geometric shapes that make a statement, the collection showcased the brand's commitment to both sophistication and innovation. Many designs incorporated intricate details, such as delicate metalwork, unique temple designs, and luxurious embellishments, reflecting Versace's dedication to high-quality craftsmanship. The color palette ranged from classic neutrals like black, tortoise shell, and subtle greys to more vibrant and daring shades, allowing women to express their individual style with confidence. Specific details about individual frame styles and model numbers from the 2017 collection are unfortunately difficult to find comprehensively online due to the age of the collection and the changing nature of retail stock. However, researching online archives of fashion magazines and online retailers from that period might yield more specific information.
Versace Frames for Men: Masculine Style Redefined
The men's collection in 2017 echoed the overall theme of dynamism and sophistication. While maintaining a sense of classic masculinity, the designs incorporated modern elements and unexpected details. Many frames featured strong, geometric shapes, showcasing sharp lines and bold proportions. The materials ranged from high-quality acetate to sleek metals, offering a range of textures and finishes. Similar to the women’s collection, specific model numbers and detailed descriptions are harder to locate without extensive archival research. However, the overall aesthetic leaned toward strong, confident styles that reflected the Versace brand's identity. The collection likely included a variety of shapes, from classic wayfarers and aviators to more contemporary styles, ensuring there was a perfect fit for every man.
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